Selected Projects
Projects range from content production, community outreach, talent & influencer castings, brand partnerships, strategy, creative direction, & events. Resume available upon request.
ROSE INC
Creative Production & Photo Editor
In 2021, I joined Rosie Huntington-Whiteley’s new beauty brand ROSE INC as their Photo Editor and Creative Producer, producing content for all Digital channels from E-comm, Social, to Editorial.
I lead creative production and art direction for THE PROFILE an intimate interview series, where we get up close and personal with a diverse range of talent in their most personal space of all: at home. We engage with them in deeply candid conversations and learn about their unique path, their relationship with beauty, and how they nurture a strong sense of self worth and confidence.
Commissioned Photographers + Creatives: Adrian Martin, James Bee, Of Becoming Us, Ulysses Ortega, Wenxin Yang, Carolyne Loree Teston
Nike x Sari-Sari Studio FAHM Dinner and Market
Community Curation, Creative Direction, & Event Production
Sari-Sari collaborated with Nike on co-hosting an exclusive 80-person dinner and party in celebration of Filipino-American History Month (FAHM) which takes place in October. We invited our LA community of Filipino creatives, musicians, entrepreneurs, and cultural influencers. Noteable guests included: Aleali May, Christina Nadin, Yeek, APL.DE.AP, Guapdad4000, and many more. We also curated a public outdoor market featuring 14 Fil-Am makers, a workout led by E/NG, and music by NOODZ, Heartbreak Helly, and Spinnie Cooper.
The Goodtime Hotel
Campaign Creative
Karla Otto's Creative & Digital Strategy team creatively produced a campaign for The Goodtime Hotel, Miami Beach, a new hospitality venture by David Grutman and Pharrell Williams. The campaign was shot by @kelianne, highlighting how the hotel offers more than just a room - communal spaces such as the Strawberry Moon restaurant, a gorgeous pool and state of the art design by Ken Fulk.
I assisted with campaign concept, sourcing photographer, and art direction.
CHARLES & KEITH
Influencer Partnerships & Event Production
Inspired by the brand’s origins, Karla Otto created an immersive cultural moment for CHARLES & KEITH by bringing the experience of a traditional Singapore night market to New York. The shoes and accessories were presented as a feast, amidst a spread of fruit, dim sum trays, and greenery. Tiger Beer and Beefeater Gin provided the beer and Singapore Sling cocktails.
Carefully selected paid partners each wore a gifted bag and shoe of their choice from the CHARLES & KEITH collection to the event and were photographed by content creator James Bee.
I assisted with campaign concept, event production, paid influencer partnerships, sourcing and booking photographer, creative brief, gifting influencers prior to event, and reported on event results.
Versace
Influencer Partnerships & Digital Strategy
For the launch of Versace Dylan Turquoise perfume, we enlisted a diverse cast of content creators to play with the concept, ‘Mentally I’m here’. Through fun, elevated video and photos, paid partners recreated the feeling / mood of Dylan Turquoise bringing back relaxing days and sweet memories of summer. Platforms included: IGTV Reels and Tiktok. Karla Otto also organized 250 mailers for the tiered organic seeding initiative. The campaign resulted in 8.5M impressions and over 85 influencers posting on their feeds or stories.
I worked on the campaign concept, sourcing paid influencers, creating organic influencer list, sourcing and packaging mailer elements, creating the content brief, and reported on campaign results.